Scott Aukerman presents the first episode of Jemaine Clement's Howl original series The Mysterious Secrets Of Uncle Bertie’s Botanarium. For more info go to This episode is brought to you by Blue Apron ( ) and ZipRecruiter ( ). Earwolf co-founder Jeff Ullrich will match any donations made for the school up to $5000 (put Jeff Match when donating online). Later, Gummy Bright Candy owner Peter Finn returns to talk about his new line of Valentine’s Day candy and the continued search for his wife.On February 21st in Houston, our good friend Harris Wittels will be named the 2017 distinguished alumnus for the HSPVA (The High School for the Performing and Visual Arts). Then, chief inspector Yoplait arrives to tell us about his private detective business in which he poses as young children online. Once you put in that work, you will be off to the races collecting 5 Star online reviews and happy clients that would never dream of leaving you, even if your price is higher that the others.Golden Globe winning actress Rachel Bloom of Crazy Ex-Girlfriend joins Scott and this week’s co-host Ming to talk about Rachel’s time studying Shakespeare at The Royal Academy of the Dramatic Arts, what brought her to the good ol’ USA after growing up across the pond, and the dream method she uses to prepare herself while shooting Crazy Ex-Girlfriend.
You need to come up with a clever idea/ideas to make your visit special to your clients.
It takes work, just like any other good thing in the world. You need to train your techs how to talk to the clients, you need to come up with a system to make sure the user experience is the same every time. We must remember that in the competitive markets for the trades, many companies likely offer similar pricing and have the ability to do the work just as well as you do. So service is the one area that we can set ourselves apart from the competition. It has been my experience that most blue collar service providers do a horrible job at creating a compelling user experience. What a shame. The company that provides this memorable service experience is the same company that can charge more and get the most referrals. We can, with the right mindset, turn this negative into a HUGE POSITIVE if we do things right. There is a carpet cleaning company I know of that brings a rose for each female client when they arrive at the home. There is a plumber that has his guys in pseudo-tuxedos to do the plumbing work. My restoration company would have the technician call prior to leaving for the job and offer to pick up Starbucks for our clients. These small acts create big positive moments of truth in our interactions with the clients. Although the clients may not be excited about what we are coming to do, we can control the user experience in a way that our companies will be remembered forever and the client will forever be raving about our “over-the-top” service experience.
This seems so dire for us in the blue collar trades. However, I see it as a great opportunity. It’s an opportunity to shine and make your company stand out above all the rest in your industry. That makes it hard for us when we are dealing with the client. They are not psyched to see us at their front door. They know they need the work done, but they are stressed about it. They are stressed about the money, they are stressed that strangers are invading their home for a day or days, and they are stressed that we will rip them off or worse.
We specialize in doing the things that need to be done, not the fun stuff. The reality for us in the blue collar service industries is that most people really don’t want us in their home. To add insult to injury, they don’t want to pay for our services, either. The hard part for guys like us is that we are doing tasks that need to be done, but are not fun purchases for the client. The $10,000 repipe of the plumbing is not as fun as buying a new motorcycle. The $600 carpet cleaning is not nearly as much fun as a few nights in Vegas for the same price.